“Six years ago, I set out to create patterns inspired by the natural world and the stories that are dear to my heart.”

Meet the Founder

“Storytelling and reading has always held a special place in my heart. Through the world of books, I have been transported into fantasy worlds, introduced to otherworldly characters, and overcame many challenges. 

As I developed my creative designs, storytelling naturally began to weave its way into my process. From creating collections inspired by stories, choosing colour palettes that reflect the emotions and atmosphere of the story, and naming patterns inspired by the characters that founded them.”


“Voluntary redundancy in 2026, led me into self employment, and I began to build a business that gave my artwork and love for reading a place to exist together.

As mass production has evolved interiors into becoming uninspiring and generic, it has become my mission to bring personality back into our homes again. 

I am passionate about helping you to bring your own unique personality into your home, from your bookcase, onto your walls.”